Volvo Concept Estate won ‘Car of the show’ awards in Geneva

Last Updated on March 15, 2014 by Amir Arif

Volvo third concept car is Concept Estate and this car won an award” Car of the Show” by many international media. Volvo concept cars have been completed the “hat-trick” of awards. First ward for Volvo concept car was won by Concept Couple, which is honored with “Car of the show” Award by a well-known German automotive magazine at 2013 Frankfurt Motor Show in Geneva. Second prestigious award “Eyes ON Design” was won by Concept XC Coupe at the 2014 Detroit Motor Show.

Leading online automotive commentary site, Autoblog.com stated: “You don’t have to be a crazy car guy to appreciate that … Volvo is in the middle of a new golden era of automotive design right now.” Publications in the UK and the Netherlands reserved similar praise on the Concept Estate, further cementing the car’s status as one of the stars of the 2014 Geneva Motor Show.

Volvo’s concept car has been gaining worldwide attention since they offer auto users a chance to see what will be the look and feel of brand new and high tech XC90 SUV and subsequent cars. The XC90 is expected to launch later this year.

Thomas Ingenlath, Senior Vice President Design at Volvo Cars says that three consecutive awards make it quite clear what dynamic transformation would be expected at the Swedish car maker. The hallmark of Scandinavian design is completely based on simplicity, aesthetic and functionality of transformation. Simplicity is indeed a magnetic interior design feature that grabs attention of people toward the Volvo Concept Estate.Buttons of old era has been replaced with a large tablet-like touch screen control panel in the centre console. This replacement presents an interior that is quite suitable for the 21st century.

“The basic idea is to organise controls and information in a perfectly intuitive and user-friendly way. Everything is exactly where you expect it to be, making the drive more enjoyable, efficient and safe,” says Thomas Ingenlath.

“Not having to deal with buttons and controls for a growing number of functionalities is like being freed from a pair of handcuffs,” says Robin Page, Design Director Interior at Volvo Cars. “This has made it possible to build a beautiful interior architecture around the portrait screen. The concept car showcases how this user interface will be integrated in our new car generation.”

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