Mercedes-Benz: The Power Of A Luxury Brand

Last Updated on February 27, 2016 by Jasper Austin

Mercedes has long had a reputation for sheer prestige in the car world. Some brands like Lexus and Kia have trouble crossing the boundary. Some can’t into the next level and maintaining an image that really deserves the label ‘luxury’. For Mercedes-Benz, that has never been an issue. This article will be taking a close look at the truth behind the name. What makes a luxury car? What makes a Mercedes-Benz? Why is this brand so revered and emulated in the car world? Hopefully, we can shed a bit of light on all this and more.

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The Performance

When it comes to cars and performance, most people immediately think of the specs that appear in reviews. Looking at the 2016 C-Class alone, you’ll find that it can boast up to 362 horsepower with a 3 litre V6. But with a luxury brand, it’s not just about the numbers, impressive as they may be. With a Mercedes-Benz, it’s as much about how the car feels on the road. All that power has a lot less of a punch when you’re not feeling comfortable in the ride. Mercedes pairs power with perfect comfort and handling.

The Style

It’s no surprise that Mercedes-Benz are loved by the executives of the world. The style of the C-Class is what earned it a place on the list of the top 5 luxury executive cars. Comfortable and with excellent performance isn’t enough alone. It comes with a subtle beauty and the kind of frame lines that will keep passers-by jealous.


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The Support

You don’t gain the kind of reputation that a luxury brand like Mercedes has by just selling a great car. Mercedes-Benz are all about caring about the customer long after they’ve driven off. Each any every dealership is expected to deliver the parts and services you need with all the care that a luxury car owner deserves. Mercedes Inchcape is just one example of the kind after-care that Mercedes-Benz offers. Just a look tells you about the service and finance options offered by a brand that puts its customers first before and after the sale.


The consideration for safety that goes into a Mercedes rivals all others without exception. PRE-SAFE is just one of the instances of innovative additions from them. Introduced in the 2014 E-Class, the severity of road accidents is reduced by a sophisticated recognition system. A stereo-camera collaborating with radar to keep the car aware of its surroundings at all times. PRE-SAFE can see an accident long before the driver and start reacting before you have to. Mercedes is always looking for new ways to protects its drivers and the others on the road. It’s come a long way since it first revolutionised safety with the Anti-Lock Braking System in 1978.


Image Credit: Wikimedia Commons


Safety is, of course, the first and primary concern that goes into making a car worthy of a driver. But it’s not the only one. The technology that goes into Mercedes cars goes far beyond safety. It’s about the whole experience. With the newest models, your cell phone becomes your car key. Your car can alert others, and be alerted, to changes in the road such as ice and roadworks. Your car can even park itself whilst you’re standing outside. For customer convenience and preparedness, Mercedes goes the extra mile.


Just because it’s a luxury car doesn’t mean that a Mercedes-Benz will be constantly costing you. The fuel economy on a Mercedes is world class, not to be outdone even by hybrids. On the C-Class, for instance, you’ll find yourself doing 24 miles per gallon in the city and 31 miles per gallon on the highway. Don’t be misled into thinking that luxury equals ‘gas guzzler’. The tech inside does a lot to add to its economy, too, improving on the sometimes overzealous automatic start and stop systems of the past.


Image Credit: Wikimedia Commons

The comfort

Most important to a lot of drivers is the feeling of the drive itself. That aspect has no less importance to Mercedes-Benz. We’ve already talked about the feeling of the drive, but the interior of a luxury car is no less a part of the overall experience. Beauty is more than skin deep when it comes to Mercedes-Benz. From the comforting tactile quality of the satin to the comforting support of the seat shapes. There’s nothing that will stress you out about the drive in a Mercedes. Touch screen access to all kinds of utility, from communication to entertainment, make those long drives a thing of ease.

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