The Volvo XC60 is best selling model of Volvo Car Group’s (Volvo Cars) .In April, this car touched 500,000 units mark. Interestingly, model hit this milestone in only five years. The sale of this model began from 2008 and almost 500,000 units of it have been sold till now. It’s indeed a great achievement for Volvo, especially when buyers have a lot of options to choose from.
Starling sale performance of XC60 is indeed a positive indicator for future growth of Volvo cars. The model introduced in 2008 and since then it saw steady increase in sale volume. In 2012, XC60 hit 100,000 units mark. It was the first time that almost 106,203 units of Volvo car have been sold. In 2013, company sold over 114,000 units. In first four months of 2014, company sold 41920 units of XC60; an increase of 24.2 in the sale volume as compared to same period of 2013.
‘With the XC60 we have shown that we have the ability to compete on equal terms with our German rivals like BMW and Audi, and it gives us strength to do the same with future models,’ says Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars. “This is a car that is not only a success today but will continue to be one in future.”
When it comes to regional sale of 500,000 units of XC60s then United States seems to be the biggest market where company sold around 73,000 units. China secured second position since almost 70,000 units sold here.Other destinations for Volvo XC60s are Germany, Sweden and the UK.
According to Alain Visser, several reasons are behind the great sale volume of Volvo XC60. Actually, car hit the market at the right time. In addition, it reinstates the confidence that is established through the success of the XC90.
“Most of all, the XC60 is a timeless model and a very good representation of what Volvo’s brand stands for,” says Alain Visser. “The ability to personalise the model with a wide range of accessories has also been an important factor in its success.”
“I see no reason why more of our models won’t sell just as well,” Alain Visser concludes. “For example, we are confident that the V40 will achieve over 100,000 units sold during this year and I see that as just one more step on the journey towards our long-term goal of selling 800,000 cars annually.”